From The Salt Barons Desk

We are coming to the end of our second month here at The Taipa Salt Pig and so far we have been completely blown away by the response to our humble little product!

The past two months have brought us some of the best weather we could ask for in terms of salt production! And while many of you may have been longing for that January heatwave to end I couldn’t of been any happier.  Sure it was hard working outside in 30C plus degrees and sure it was hard to sleep at night, but people give some thought to how good that was for evaporation!!! We set new production records all over the place and on top of that I have the best tan I’ve ever had.

Over the past month we’ve been steadily looking to build on the success of our launch.  We’ve made improvements to the market stand including more shade for Yas and funkier signage to better explain our processes.  It seems a lot of people initially thought we were just another crowd of salt flavourers. When we sell you salt its salt we have made ourselves.  Just by looking at the labelling on your package I can tell you what day the water was collected, what the conditions were like at the beach that day, what time I syphoned it off the tank and how long it took to turn into salt. That salt is produced with some key and very basic ingredients: time, patience, hours of sunshine and tons of care and love, not to mention a key focus on the sustainability of our product.

It has also become apparent that the younger generation have lost all cognitive understanding of what a salt pig is. Perhaps you yourself are reading this wondering where on earth our name came from. I have had wave after wave of young people asking me “What is a salt pig?’

So this has given me an idea and a new project to develop.  I am going to start a nationwide campaign to bring back the salt pig.

“A salt pig is a container used to hold salt, to make it easily accessible to pinch or spoon measure into dishes. They are available in many materials, but are generally ceramic, porcelain, earthenware or clay. The earthenware construction of a salt pig can help keep the salt from clumping in humid kitchens”

Look around you people, the salt world has been hijacked by an army of Grinder Manufacturers.  It seems these days a pinch of salt is no longer relevant, it’s a grind or nothing, and I’m on a mission to change the world back to how it was in the good old salt days.  Watch this space for the launch of our campaign. I’ve been meeting with local potters to discuss our plans and in the next few weeks and months the revolution will begin!

OK that really is the last of The Salt Barons rants.  Got to get out now and continue to develop our distribution networks. I have been meeting with local stores over the past few weeks and have a few more lined up who are interested in stocking our products. So far we have announced The Doubtless Bay Information Centre, The Packhouse Market Cafe and the Cable Bay Store and we will keep you updated as our network develops. In fact I’ve just made this purpose built portable product display case to make sure we make a good first impression.  Wish me luck!!

Thanks again to everyone who has purchased our product over the past two months and given us such positive feedback.  It makes all the hours of sitting watching the water evaporate truly worthwhile.

The Pig Says Cheers